Estimate the revenue of your trade show.
Adjust your event parameters and discover its revenue potential in real time.
Your revenue simulation
Estimated net profit
+€33,250
on €40,500 of revenue, 82% margin
Ticket revenue alone covers your costs. Every booth sold is pure profit.
The average rate for an established show is 70-85%. New shows often start at 50-60%.
75% fill rate, 15 of 20 booths
Revenue€40,500
- Booths €18,000 44%
- Tickets €22,500 56%
Costs€7,250
- Fixed €5,000
- Variable €2,250
- What's left €33,250
Calculation details
- Standard booth3 × 3 m, 9 m², €1,200 per booth15 sold of 20€18,000
- Tickets500 visitors a day for 3 days, so 1,500 visitors at €15€22,500
- Gross revenuebooths 44%, tickets 56%€40,500
- Fixed costs−€5,000
- Variable costs15 × €150−€2,250
- Total costs−€7,250
- Net profitnet margin 82%+€33,250
- Sold area
- 135 of 180 m²
- Total visitors
- 1,500
- Duration
- 3 days
- Average daily revenue
- €13,500
Break-even point
Minimum number of booths to sell to cover all your costs.
0 boothstickets cover costs
- Minimum fill rate
- Nonetickets cover costs
- The minimum fill rate to avoid losing money on your event.
Key figures
- ROI
- +459%
- return on investment
- How much you earn for every euro spent. +100% = you double your money.
- Booths sold
- 15 / 20
- Number of booths sold based on your fill rate.
- Average price per booth
- €1,200
- €1,050 net
- Real cost per booth
- €483
- total costs divided by booths sold
- Revenue per visitor
- €27
- 1,500 visitors
- Revenue per m²
- €133
- 135 m² sold
What if the fill rate changes?
| 50% | 65% | 75%your rate | 80% | 95% | 100% | |
|---|---|---|---|---|---|---|
| Revenue | €34,500 | €38,100 | €40,500 | €41,700 | €45,300 | €46,500 |
| Profit | +€28,000 | +€31,150 | +€33,250 | +€34,300 | +€37,450 | +€38,500 |
| Fill rate | Revenue | Profit |
|---|---|---|
| 50% | €34,500 | +€28,000 |
| 65% | €38,100 | +€31,150 |
| 75%your rate | €40,500 | +€33,250 |
| 80% | €41,700 | +€34,300 |
| 95% | €45,300 | +€37,450 |
| 100% | €46,500 | +€38,500 |
How to simulate your trade show revenue?
Trade show revenue relies on two main sources: booth rental to exhibitors and visitor ticketing. Our simulator lets you model both revenue streams simultaneously, accounting for your fixed costs (venue rental, logistics, marketing) and variable costs (electricity, insurance, cleaning per booth).
Create up to 5 booth types with different dimensions and pricing (flat rate or per sqm). Set your event duration, expected daily visitors and ticket price. The simulator automatically calculates your net profit, ROI (return on investment), net margin and the minimum number of booths to sell to break even.
Key metrics calculated
- Net profit and margin : your real profit after deducting all costs
- ROI (return on investment) : the ratio between your profit and total investment
- Break-even point : the minimum number of booths to sell to cover your costs
- Minimum fill rate : the percentage of booths to sell to avoid losing money
- Revenue per sqm and real cost per booth : to set your prices intelligently
- 5 fill rate scenarios : compare the impact of 50%, 65%, 80%, 95% and 100% fill rates
Who is this tool for?
This simulator is designed for trade show organizers, commercial fairs, B2B exhibitions and event professionals. Whether you're organizing your first show or managing a recurring event, it helps you make informed budget decisions before committing financially.
The tool is 100% free, no sign-up required, and your results are shareable via a unique link. Once your budget is validated, Keyqo lets you take action: create your floor plan and manage your exhibitors.
Need more than a simulator?
Keyqo automates the management of your trade shows: interactive floor plans, exhibitor management and booking tracking.