Trade show revenue relies on two main sources: booth rental to exhibitors and visitor ticketing. Our simulator lets you model both revenue streams simultaneously, accounting for your fixed costs (venue rental, logistics, marketing) and variable costs (electricity, insurance, cleaning per booth).

Create up to 5 booth types with different dimensions and pricing (flat rate or per sqm). Set your event duration, expected daily visitors and ticket price. The simulator automatically calculates your net profit, ROI (return on investment), net margin and the minimum number of booths to sell to break even.

Key metrics calculated

• Net profit and margin — your real profit after deducting all costs
• ROI (return on investment) — the ratio between your profit and total investment
• Break-even point — the minimum number of booths to sell to cover your costs
• Minimum fill rate — the percentage of booths to sell to avoid losing money
• Revenue per sqm and real cost per booth — to set your prices intelligently
• 5 fill rate scenarios — compare the impact of 50%, 65%, 80%, 95% and 100% fill rates

Who is this tool for?

This simulator is designed for trade show organizers, commercial fairs, B2B exhibitions and event professionals. Whether you're organizing your first show or managing a recurring event, it helps you make informed budget decisions before committing financially.

The tool is 100% free, no signup required, and your results are shareable via unique link. Once your budget is validated, KeyQo lets you take action: create your floor plan, manage exhibitors and collect bookings online.